How to Get More Re-Tweets

Twitter, when properly employed, can help a talk show host or podcaster connect with his existing audience and promote himself to potential new listeners.  Re-tweets are key to that latter goal.  So, what makes a tweet more re-tweetable?  Social media researcher Dan Zarrella reports that tweets that include a link are far more likely to [...]

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Five Ways Social Media Can Make Your Show Better

      Before devoting himself to the art and science of social media, Steve Allan programmed radio stations in DC, Detroit, Boston and Cincinnati and held corporate programming positions with AM/FM and Clear Channel. As a former radio guy, Allen despairs at the medium’s apparent lack of  understanding of social media.  Too many stations/personalities continue [...]

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New Social Media Strategy for Hosts

  Steve Rubel is very much like a talk radio host; he’s smart, curious, opinionated and has lots to say.  As SVP/Insights at Edelman Digital, Rubel’s job is to share his curiosity and opinions, using the latest and best technology. Thus, Rubel recently launched a “Lifestream,” which allows him to post text, video, and audio quickly and [...]

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New Social Media Tools for Blogtalkradio Hosts

Blogtalkradio.com has unveiled new applications that allow its talk radio hosts to promote their programs on Facebook and Twitter.  According to the Blogtalkradio announcement: “Effective today, our hosts can now elect to have their radio shows automatically notify and update their Facebook and Twitter communities.  For Facebook, our hosts will be able to easily create events, [...]

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