How to Get More Re-Tweets

Twitter, when properly employed, can help a talk show host or podcaster connect with his existing audience and promote himself to potential new listeners.  Re-tweets are key to that latter goal.  So, what makes a tweet more re-tweetable?  Social media researcher Dan Zarrella reports that tweets that include a link are far more likely to [...]

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New Social Media Strategy for Hosts

  Steve Rubel is very much like a talk radio host; he’s smart, curious, opinionated and has lots to say.  As SVP/Insights at Edelman Digital, Rubel’s job is to share his curiosity and opinions, using the latest and best technology. Thus, Rubel recently launched a “Lifestream,” which allows him to post text, video, and audio quickly and [...]

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