“Are you an award winning journalist seeking a new position? Do you have years of experience in a traditional newsroom? Do you have the training and talent to decide what people need to hear? Do you use jargon to demonstrate your competence in the language of news? Are you cynical, stubborn and committed to the playbook of traditional journalism? If so, you should send your materials to Michelle Komes-Dolge, News Director, WNEW-FM, Laurel MD.

“Are you willing to throw out the rule book? Can you write clear, colorful and interesting stories? Send something that blows us away to: Merlin@merlinmediallc.com.

“We are currently staffing Philadelphia, and markets yet to be named. Let’s reinvent the news business together.”

Michael’s list of forbidden words is designed to make WGN’s newscasts more conversational and PPM friendly.  Honestly, there isn’t much new here.  Anyone who worked in a Clear Channel talk radio newsroom during the Michaels-Gabe Hobbs era, knows this list by heart. (I certainly do.)

I give Michaels’ list my highest rating: Read It and Heed It.

Thanks to Tom Taylor at Taylor on Radio for the heads-up on this story.