Talk Hosts Face Liability Under New FTC Rules

Posted by Randall Bloomquist on October 6, 2009

Talk show hosts can be held personally liable for false claims made in their endorsement spots under a new ruling by the Federal Trade Commission. The Commission’s revised interpretation of its long-standing rules on testimonial advertising might also chill some of the creative endorsements presentations that have appeared in recent years, including General Motor’s deal with several [...]