Talk Hosts Face Liability Under New FTC Rules

 
Talk show hosts can be held personally liable for false claims made in their endorsement spots under a new ruling by the Federal Trade Commission.  The Commission’s revised interpretation of its long-standing rules on testimonial advertising might also chill some of the creative endorsements presentations that have appeared in recent years, including General Motor’s deal with several syndicated [...]

Categories: Government Regulation  |  Tags: endorsement spots, Federal Trade Commission, FTC, President Obama, Talk show hosts  |  Comments Off