Cumulus/Atlanta Takes the Bus

Posted by Randall Bloomquist on July 9, 2012

I find these ad placements eye-catching. Cumulus Media must agree. This is the second time they’ve used bus-front cards to promote an Atlanta station. Longevity is one key to the ads’ effectiveness. Cumulus’ bus card campaign for 680 The Fan has run for as long as I can remember. Those cards only recently disappeared from [...]