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Posted by Randall Bloomquist on April 22, 2009

New Yorker economics columnist James Surowiecki shares some great insight on advertising during a recession. Two key points: Yes, it’s hard to keep up ad spending in an economic slump, but those expenditures can pay-off big when the downturn ends. Second, recessions are a great time for a small advertiser to break-through since there is likely less category competition [...]