“Maverick! Engage, Dammit!”

Boston Phoenix blogger Adam Reilly offers an insightful post-mortem on talk radio’s role in Scott Brown‘s election to the U.S. Senate. The bottom-line: Relationships and engagement matter — a lot. True, most Beantown talkers were ideologically pre-disposed to support the Republican Brown.  But Brown also benefited tremendously from his long-time courtship of  the radio crowd. [...]

Categories: Talk Radio Strategy  |  Tags: Adam Reilly, Boston Phoenix, Chris Van Hollen, Jim Braude, Martha Coakley, Scott Brown, talk radio, WMAL, WTKK  |  Comments Off