Posts belonging to Category Uncategorized

PDs: Stop Hiding from Your Customers!

I’d like to think that you won’t believe this story.  Sadly, you probably will. I recently called the PD of a major market Talk station owned by a large group.  I called him because his email was not on the station’s website. The call went like this: ME: Joe PD, please. RECEPTIONIST: I’m sorry, he’s [...]

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News From Randall at Talk Frontier

Effective this week, I’m no longer writing the News Talk Edge newsletter for Radio-Info.com.   The September 15th issue was my last.  No scandal here, no falling-out.  It was my decision based on a need to devote more time to my growing business. The Radio-Info team is fantastic.  I thank them for the opportunity to use [...]

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How Your Website Hurts Sales

It can be really difficult to spend your advertising money with a news/talk radio station.  That’s my conclusion after a recent experience attempting to place a paid program on roughly 60 stations in markets of every size across the country. Let me say at the outset that once I was able to speak to a [...]

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Breitbart: Dismisses AM Tak Radio, Lauds NPR

Internet bomb-thrower Andrew Breitbart says he wants a conservative media that’s more sophisticated than AM talk radio.  This re-raises a question I’ve asked for years: Why isn’t there a commercial, right-of-center version of NPR?  I’ve got my thoughts, but I’d like to hear yours.  Email them to randall@talkfrontier.com Read/Watch Breitbart’s comments here.

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Kick This Interview Crutch — Now!

I don’t know sports blogger Bill Bradley, but we share something – a deep-seated hatred for the interview crutch “Talk about that.” According to Bradley, a former Sacramento Bee sports writer: “That’s not a question; that’s a statement you’re hoping someone comments on. It’s as if the athlete is a push-button doll and you’re hitting [...]

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Will Conserva-talkers Get Obama Re-elected?

DESPITE LIBERAL COMPLAINTS that talk radio provides conservatives with some sort of unfair advantage in the war of ideas, a thoughtful case can be made that conserva-talkers have little positive impact, and might actually hurt the cause they espouse. New York Timescolumnist Ross Douthat, a conservative, added to that case in a recent piece about talk radio’s [...]

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Making the Most of Osama’s Demise

Have you given your audience an opportunity to express their emotions in the wake of SEAL Team Six’s house call on Osama bin Laden?  Sure, the phones are still lighting up, but people want to do more than talk; they want to act. We saw that in Sunday night’s spontaneous gatherings from Washington, DC to [...]

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The Positives of Sharing Your Bad News

  From my 4/14 News Talk Edge newsletter.  Subscribe for free HERE. If personality is the lifeblood of talk radio, compelling topics are the format’s oxygen.  So why do stations typically refuse to talk about one topic that is sure to resonant with listeners – stories about the station itself? The most recent example of [...]

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Lessons from Simon Conway

By the time you read this, Talk Frontier Media client Simon Conway will have been announced as the new afternoon drive host on legendary talk radio station WHO/Des Moines.  So what, you ask?  Well, just 18 months ago Simon Conway was a real estate agent and occasional fill-in guy with a dream of hosting his [...]

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What Did You Do Today to Shape YOUR Future?

ESPN Radio did this… SAN DIEGO, March 23, 2011 /PRNewswire/ — Slacker, Inc. today announced that ESPN Audio content will be available on Slacker Personal Radio, providing listeners with customizable content from the country’s largest sports radio network. Slacker listeners will have access to an interactive dedicated station covering all facets of sports entertainment, with [...]

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