Surely you are familiar with the blizzard of Internet videos detailing the stereotypical utterances of various groups of people. Why not use that concept on your talk show? 1. Pick a group/person that resonates with your audience: Patriots fans, the embattled mayor, wives, Democrats, Newt… 2. Post the question on Facebook a few hours before the [...]
Categories: Content ideas, Uncategorized |
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Radio-Info.com programming guru Sean Ross shares the challenges and frustrations of listening to radio on the web. As a power user of streaming, I agree with all of his observations. While many of the problems are out of a PD’s control, a good programmer can eliminate this one: “Streaming more has made me very conscious, [...]
Categories: Internet Broadcasting, Programming Advice, Technology, Uncategorized |
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CKLW-AM’s legendary 20/10 News is the subject of a great video currently flying around the Internet. If you haven’t seen it, watch it right now. If you are responsible for audio content creation in any way — news director, program director, podcaster — this could be the most valuable nine minutes of your day. The lesson [...]
Categories: Programming Advice, Talent Development, Uncategorized |
Tags: CKLW, David Hull, news writing, WGST | No Comments »
For our imaging and VO friends. The New York Times offers an interesting piece on why you don’t often hear women voicing movie trailers. “Research indicates that our brains are wired to prefer [female voices] to male ones; that’s the reason robotic voices, like those in GPS devices, tend to be female. (This probably has [...]
Categories: Imaging, Programming Advice, Uncategorized |
Tags: Imaging, VO, voice over | No Comments »
Bill Koenigsberg, one of Madison Avenue’s 800 lb gorillas, tells Radio Ink that radio needs to re-invent itself: “Radio has got to become more of an engagement vehicle. Engagement is critical for advertisers today. A lot of people listen to radio in the background and it’s not intrusive, and it’s not engaging. It is more [...]
Categories: Programming Advice, sales, Talent Development, Uncategorized |
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British comedian, podcaster (and former radio personality) Ricky Gervais has grown very popular and rich on the strength of his particular brand of humor. But, as Gervais cautioned in a recent New York Times Magazine profile, pursuing approval and/or wealth is a self-defeating career strategy for media types: “If you’re chasing after positive reviews, demographic [...]
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Some notes and observations from the just concluded 2011 Talk Media Conference and Talk Show Boot Camp. In many ways the event mirrored the industry. It was a lean, somewhat subdued event attended by people desperate to figure out what comes next. Much corridor talk was dominated by the latest round of lay-offs (“Are thy [...]
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In the days since Apple founder Steve Jobs’ death, I’ve been trying to put words to the lessons he offers for talk radio hosts. I can’t say it any better than Nilofer Merchant did in the Harvard Business Review. Bottom line: To thine own self be true. Attempting to please or imitate others leads to [...]
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I’d like to think that you won’t believe this story. Sadly, you probably will. I recently called the PD of a major market Talk station owned by a large group. I called him because his email was not on the station’s website. The call went like this: ME: Joe PD, please. RECEPTIONIST: I’m sorry, he’s [...]
Categories: Programming Advice, Uncategorized |
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Effective this week, I’m no longer writing the News Talk Edge newsletter for Radio-Info.com. The September 15th issue was my last. No scandal here, no falling-out. It was my decision based on a need to devote more time to my growing business. The Radio-Info team is fantastic. I thank them for the opportunity to use [...]
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