Posts belonging to Category Talk Radio Strategy

Stop Dreaming and Start Writing: Let’s Get That Book Published

The most successful talk personalities are cross-platform monsters, generating their unique brand of content for radio, TV, newspapers, websites, social media and … books.  Let me guess.  You are doing all of the above, except writing books.  Another guess: You haven’t written a book because a) you don’t think you the time and/or skill to [...]

For Our Clear Channel Friends

Just a reminder that Fisher House Foundation is on the Q2 list of Community Engagement national causes. It’s a great organization to support in the Spring, as May is Military Appreciation Month.  Note to Progressive talkers: Fisher House received the largest chunk of President Obama’s Nobel prize money. If you are interested in supporting the [...]

“Maverick! Engage, Dammit!”

Boston Phoenix blogger Adam Reilly offers an insightful post-mortem on talk radio’s role in Scott Brown‘s election to the U.S. Senate. The bottom-line: Relationships and engagement matter — a lot. True, most Beantown talkers were ideologically pre-disposed to support the Republican Brown.  But Brown also benefited tremendously from his long-time courtship of  the radio crowd. [...]