Posts belonging to Category Talk Radio Strategy

Was Premiere Offering “Callers for Hire”? If So, So What?

Have you ever heard of  ”Premiere on Call”?  According to the blogosphere it’s a Premiere Radio Networks service that provides high quality “callers for hire”  to talk shows for a fee.  The story first surfaced in the Tablet Magazine blog in mid-February and was based on an interview with an actor who claimed to have auditioned [...]

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Debunking the Myth of Talk Radio’s Political Power

From my 2/10 News Talk Edge newsletter… Roll Call, a newspaper for Capitol Hill types, recently ran a most tiresome story – yet another breathless report on how much influence talk radio supposedly has with members of Congress. “Glenn Beck and Sean Hannity can mobilize more voters than any press release or floor speech, so [...]

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Stop Dreaming and Start Writing: Let’s Get That Book Published

The most successful talk personalities are cross-platform monsters, generating their unique brand of content for radio, TV, newspapers, websites, social media and … books.  Let me guess.  You are doing all of the above, except writing books.  Another guess: You haven’t written a book because a) you don’t think you the time and/or skill to [...]

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For Our Clear Channel Friends

Just a reminder that Fisher House Foundation is on the Q2 list of Community Engagement national causes. It’s a great organization to support in the Spring, as May is Military Appreciation Month.  Note to Progressive talkers: Fisher House received the largest chunk of President Obama’s Nobel prize money. If you are interested in supporting the [...]

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“Maverick! Engage, Dammit!”

Boston Phoenix blogger Adam Reilly offers an insightful post-mortem on talk radio’s role in Scott Brown‘s election to the U.S. Senate. The bottom-line: Relationships and engagement matter — a lot. True, most Beantown talkers were ideologically pre-disposed to support the Republican Brown.  But Brown also benefited tremendously from his long-time courtship of  the radio crowd. [...]

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