Who still attends events like Don Anthony’s Morning Show Boot Camp? Smart people. The 24th edition of Anthony’s 24th annual get-together for music radio personalities was jam-packed with opportunities to learn new strategies and tactics for surviving and thriving in the tumultuous radio biz. Nearly all that advice applies to talk radio personalities. The mood [...]
Categories: Talent Development, Uncategorized |
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Rush Limbaugh’s unprecedented apology for his attack on law student Sandra Fluke provides an important reality check for spoken-word performers at every level of every platform. Some lessons and observations: DO NOT cost your employer money – This was hardly Rush’s first trip to the nasty-remark rodeo, so why did he apologize this time? We [...]
Categories: Programming Advice, Talent Development, Uncategorized |
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Mashable recently asked 10 Twitterverse comedians for the secret to being funny on Twitter. I was struck by how much of the advice applies to building a successful spoken word media career, including: “Develop a unique voice” – As Rush Limbaugh used to say, “You can get the news from a lot of places, but there [...]
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As you start a new week in your spoken-word media career, take a few minutes to ask yourself what makes you unique — and whether you are bringing that compelling uniqueness to your talk radio show or podcast: “If you have an answer to the question, ‘Who are you like?,’ you have a problem. — [...]
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Jay Mohr is the latest comedian to launch a podcast. He tells The Press of Atlantic City his weekly “Mohr Stories” is different from his stand-up, and a ton of fun. The paper says he’s working on his “virtual brand.” What about you, Spoken-Word-Media-Guy? Guy-who-makes-his-living-by-talking? What are you doing to expand your “virtual brand?” Here’s [...]
Categories: Internet Broadcasting, New Media, Talent Development |
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CKLW-AM’s legendary 20/10 News is the subject of a great video currently flying around the Internet. If you haven’t seen it, watch it right now. If you are responsible for audio content creation in any way — news director, program director, podcaster — this could be the most valuable nine minutes of your day. The lesson [...]
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Tags: CKLW, David Hull, news writing, WGST | No Comments »
Bill Koenigsberg, one of Madison Avenue’s 800 lb gorillas, tells Radio Ink that radio needs to re-invent itself: “Radio has got to become more of an engagement vehicle. Engagement is critical for advertisers today. A lot of people listen to radio in the background and it’s not intrusive, and it’s not engaging. It is more [...]
Categories: Programming Advice, sales, Talent Development, Uncategorized |
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Twitter, when properly employed, can help a talk show host or podcaster connect with his existing audience and promote himself to potential new listeners. Re-tweets are key to that latter goal. So, what makes a tweet more re-tweetable? Social media researcher Dan Zarrella reports that tweets that include a link are far more likely to [...]
Categories: New Media, Talent Development |
Tags: re-tweets, Social Media, Twitter | No Comments »
While going through some old notes from a radio conference, I came upon a bit of wisdom worth sharing in this election year: “There is a difference between passion and anger. Passion is strength without anger. It is the foundation of moral authority. People are drawn to passion, they are repulsed by anger.” Does anger [...]
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Before devoting himself to the art and science of social media, Steve Allan programmed radio stations in DC, Detroit, Boston and Cincinnati and held corporate programming positions with AM/FM and Clear Channel. As a former radio guy, Allen despairs at the medium’s apparent lack of understanding of social media. Too many stations/personalities continue [...]
Categories: New Media, Programming Advice, Talent Development, Uncategorized |
Tags: Facebook, Google, Steve Allen, Twitter | No Comments »