It wouldn’t be Labor Day weekend without the Jerry Lewis MDA Telethon. As digital marketing blogger Daniel Flamberg points out in this post , Lewis’ work on the telethon is a case study in building a successful media presence. Among the lessons: create original content, make a personal connection with your audience, and be persistent [...]
Categories: Programming Advice, Talent Development |
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The following is from my weekly radio-info.com newsletter, News Talk Edge. You can subscribe to the newsletter for free HERE Boot Camp Wisdom: Money Isn’t Everything Don Anthony’s Morning Show Boot Camp drew a serious and committed group of radio pros to New Orleans this past weekend. One highlight was Saturday’s Careers session, featuring a [...]
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The most successful talk personalities are cross-platform monsters, generating their unique brand of content for radio, TV, newspapers, websites, social media and … books. Let me guess. You are doing all of the above, except writing books. Another guess: You haven’t written a book because a) you don’t think you the time and/or skill to [...]
Categories: Talent Development, Talk Radio Strategy |
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Conservative writer/blogger D.R. Tucker recently posted very honest piece detailing his failure as an Internet talk show host. Among the lessons he learned: personality is crucial;and listeners are drawn to hosts who take strong positions on the issues and vigorously defend those views. As Tucker notes in his post: “People can complain about what Mark Levin [...]
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What if your talk radio career came to an unexpected end? How would you make a living? In these tumultuous times, that’s a question worth pondering. How about transferng your skills and reputation directly to your own business? That’s what former WSB-TV/Atlanta investigative reporter Dale Cardwell is trying to do. His TrustDale.com website is a “consumer [...]
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According to Forbes, Glenn Beck is looking to help others replicate his multi-media success. The magazine reports that some 20 established media personalities have approached Beck’s company about learning how to blow-up huge by effectively employing the tools that helped make Beck a household name. I’ll be interested to see who Beck’s company decides to [...]
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Tags: Forbes, Glenn Beck | No Comments »