Posts belonging to Category Talent Development

A Nutty Professor, Indeed

It wouldn’t be Labor Day weekend without the Jerry Lewis MDA Telethon.  As digital marketing blogger  Daniel Flamberg points out in this post , Lewis’ work on the telethon is a case study in building a successful media presence.  Among the lessons: create original content, make a personal connection with your audience, and be persistent [...]

Career Advice from Boot Camp

The following is from my weekly radio-info.com newsletter, News Talk Edge.  You can subscribe to the newsletter for free HERE Boot Camp Wisdom: Money Isn’t Everything Don Anthony’s Morning Show Boot Camp drew a serious and committed group of radio pros to New Orleans this past weekend.  One highlight was Saturday’s Careers session, featuring a [...]

Stop Dreaming and Start Writing: Let’s Get That Book Published

The most successful talk personalities are cross-platform monsters, generating their unique brand of content for radio, TV, newspapers, websites, social media and … books.  Let me guess.  You are doing all of the above, except writing books.  Another guess: You haven’t written a book because a) you don’t think you the time and/or skill to [...]

Confessions of Failed Talk Show Host

Conservative writer/blogger D.R. Tucker recently posted very honest piece detailing his failure as an Internet talk show host.  Among the lessons he learned: personality is crucial;and listeners are drawn to hosts who take strong positions on the issues and vigorously defend those views.  As Tucker notes in his post: “People can complain about what Mark Levin [...]

What’s Your “Plan B”? How a TV Reporter Transitioned Out

What if your talk radio career came to an unexpected end?  How would you make a living?  In these tumultuous times, that’s a question worth pondering. How about transferng your skills and reputation directly to your own business?  That’s what former WSB-TV/Atlanta investigative reporter Dale Cardwell is trying to do.  His TrustDale.com website is a “consumer [...]

Glenn Beck: Stoking the Star Maker Machinery?

According to Forbes, Glenn Beck is looking to help others replicate his multi-media success.  The magazine reports that some  20 established media personalities have approached Beck’s company about learning how to blow-up huge by effectively employing the tools that helped make Beck a household name. I’ll be interested to see who Beck’s company decides to [...]