As you start a new week in your spoken-word media career, take a few minutes to ask yourself what makes you unique — and whether you are bringing that compelling uniqueness to your talk radio show or podcast: “If you have an answer to the question, ‘Who are you like?,’ you have a problem. — [...]
Categories: Programming Advice, Talent Development, Uncategorized |
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Jay Mohr is the latest comedian to launch a podcast. He tells The Press of Atlantic City his weekly “Mohr Stories” is different from his stand-up, and a ton of fun. The paper says he’s working on his “virtual brand.” What about you, Spoken-Word-Media-Guy? Guy-who-makes-his-living-by-talking? What are you doing to expand your “virtual brand?” Here’s [...]
Categories: Internet Broadcasting, New Media, Talent Development |
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CKLW-AM’s legendary 20/10 News is the subject of a great video currently flying around the Internet. If you haven’t seen it, watch it right now. If you are responsible for audio content creation in any way — news director, program director, podcaster — this could be the most valuable nine minutes of your day. The lesson [...]
Categories: Programming Advice, Talent Development, Uncategorized |
Tags: CKLW, David Hull, news writing, WGST | No Comments »
Bill Koenigsberg, one of Madison Avenue’s 800 lb gorillas, tells Radio Ink that radio needs to re-invent itself: “Radio has got to become more of an engagement vehicle. Engagement is critical for advertisers today. A lot of people listen to radio in the background and it’s not intrusive, and it’s not engaging. It is more [...]
Categories: Programming Advice, sales, Talent Development, Uncategorized |
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Twitter, when properly employed, can help a talk show host or podcaster connect with his existing audience and promote himself to potential new listeners. Re-tweets are key to that latter goal. So, what makes a tweet more re-tweetable? Social media researcher Dan Zarrella reports that tweets that include a link are far more likely to [...]
Categories: New Media, Talent Development |
Tags: re-tweets, Social Media, Twitter | No Comments »
While going through some old notes from a radio conference, I came upon a bit of wisdom worth sharing in this election year: “There is a difference between passion and anger. Passion is strength without anger. It is the foundation of moral authority. People are drawn to passion, they are repulsed by anger.” Does anger [...]
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Before devoting himself to the art and science of social media, Steve Allan programmed radio stations in DC, Detroit, Boston and Cincinnati and held corporate programming positions with AM/FM and Clear Channel. As a former radio guy, Allen despairs at the medium’s apparent lack of understanding of social media. Too many stations/personalities continue [...]
Categories: New Media, Programming Advice, Talent Development, Uncategorized |
Tags: Facebook, Google, Steve Allen, Twitter | No Comments »
The march issue of Newsmax magazine includes my profile of Mark Simone, the go-to sub for Hannity, Imus and Levin. Here are some excerpts from the Director’s Cut… Colleagues praise Simone as talented, versatile, reliable and professional. But the real key to his success is humility. A substitute host’s job is simple enough: [...]
Categories: Programming Advice, Talent Development, Uncategorized |
Tags: Imus, Mark Levin, Mark Simone, Sean Hannity, WABC | No Comments »
Kudos to Talk Frontier Media client Simon Conway who is living up to his billing as “America’s Fill-in Host.” In recent days Simon has appeared on KOGO/San Diego, KTLK/Minneapolis and WRVA/Richmond. Next week he will be heard on WHO/DesMoines. What’s the lesson of Simon’s rocket-rise from talk radio wannabe to the verge of stardom? Simple: Have [...]
Categories: Talent Development |
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From my 2/10 News Talk Edge newsletter… Roll Call, a newspaper for Capitol Hill types, recently ran a most tiresome story – yet another breathless report on how much influence talk radio supposedly has with members of Congress. “Glenn Beck and Sean Hannity can mobilize more voters than any press release or floor speech, so [...]
Categories: Programming Advice, Talent Development, Talk Radio Strategy, Uncategorized |
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