Bill Koenigsberg, one of Madison Avenue’s 800 lb gorillas, tells Radio Ink that radio needs to re-invent itself: “Radio has got to become more of an engagement vehicle. Engagement is critical for advertisers today. A lot of people listen to radio in the background and it’s not intrusive, and it’s not engaging. It is more [...]
Categories: Programming Advice, sales, Talent Development, Uncategorized |
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It can be really difficult to spend your advertising money with a news/talk radio station. That’s my conclusion after a recent experience attempting to place a paid program on roughly 60 stations in markets of every size across the country. Let me say at the outset that once I was able to speak to a [...]
Categories: sales, Uncategorized |
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Newstalk 106-108 in Dublin, Ireland does a ton of on-demand broadcasting. Its otherwise staid website is packed with audio — as every talk radio site should be. Now the station is actually making money on podcasting. It recently sold custom-created podcasts to sponsors Heineken and Ford, and is hot on the trail of more download deals. [...]
Categories: Programming Advice, sales |
Tags: Cera Ward, Newstalk 106-108, podcasts, sales, talk radio | No Comments »
Has your sales department talked to labor unions while prospecting for paid programs? Might be worth a meeting or two. Sure, unions don’t have as much money as they used to — but who does?
Categories: sales |
Tags: labor unions, paid programming, sales, talk radio | Comments Off