Posts belonging to Category sales

Turning Podcasts into PodCASH

Newstalk 106-108 in Dublin, Ireland does a ton of on-demand broadcasting.  Its otherwise staid website is packed with audio — as every talk radio site should be.  Now the station is actually  making money on podcasting.  It recently sold custom-created podcasts to sponsors Heineken and Ford, and is hot on the trail of more download deals.
“Exclusive [...]

A New Category for Talk Radio Brokered Programming

Has your sales department talked to labor unions while prospecting for paid programs?  Might be worth a meeting or two.  Sure, unions don’t have as much money as they used to — but who does?