Posts belonging to Category Programming Advice

If You can’t Say Something Nice, Better Stay off Irish Talk Radio

American broadcasters justifiably complain and fret about the FCC’s content regulation. But here’s a reminder that it could be worse.  A lot worse. Dublin-based  Newstalk 106-108 was recently censured by Ireland’s version of the FCC because morning co-host Claire Byrne called spinster singing sensation Susan Boyle “a freak” and “not right in the head.”   [...]

KLBJ.com — An Almost Perfect Site

Stations looking to overhaul their websites should take a look at KLBJ.com. This is a great looking site — clean layout, easy-to-read fonts and type-sizes, useful content and links, easy to navigate — even the color scheme is refreshingly adult.  But I wish the homepage had a much larger Listen Live link.  I would put [...]

The Facebook Fan Page — Why and How

Facebook fan pages can be a powerful promotional tool — or a waste of time and Internet storage space.  The difference is in the execution.  As this article explains, with a little extra effort your Facebook fan page becomes a digital magnet attracting fans and potential fans of your show/station, and driving them on to [...]

Well, You Can’t Believe Everything You Read on the Internet

The Daily Beast recently posted a list of talk show hosts who are supposedly poised to be “the next Glenn Beck.” This apparently means a personality capable of transcending radio to become a political or cultural force. You know, somebody who will one day be the subject of a fretful Time magazine cover story.
Daily Beast [...]

Exposed! What Really Killed Air America! (And Why Other Liberal Talkers Should Be Afraid)

The recent demise of Air America Media reignited the debate over why liberal talk radio has struggled to find a viable audience.  You’ve heard all the theories: bad business plan; putting politics ahead of entertainment; the mainstream media provides enough liberal news and comment, et cetera.  Now former liberal talk host Steve Young puts forth a [...]

Lady Gaga, Glenn Beck and You

Pop superstar Lady Gaga’s successful navigation of the tumultuous music industry is the subject of a recent Wall Street Journal article.  The challenges faced by the 23-year-old Gaga are similar to those confronting an ambitious talk media host, including an industry move towards supporting a narrowing roster of talents who have the potential to generate big [...]

Callers: PPM’s Next Victim?

A recent column in Toronto’s Globe and Mail reports that Canadian sports-talk stations have developed a serious bias against callers, with some shows banning them all together, and others limiting listener participation to special “hot-button topic” segments or post-game shows.
The most eyebrow-raising observation in the column comes from Bob McCown, host of an afternoon drive [...]

Bad Topic? There’s No Such Thing.

To paraphrase popular dog-training wisdom, There is no such thing as a bad topic, just bad hosts.  Well, that’s a little harsh.  But just about any topic can be compelling if the host truly cares and has something insightful/amusing/informative to say about it. Christmas tree — real or artificial?  That topic has the potential [...]