Talk radio websites often do a poor job of providing what many users want: detailed contact and programming information. I know from first hand experience that this shortcoming can actually hurt a station’s sales effort. But it appears some folks are getting the message. As I prowl news/talk sites I’m seeing richer contact pages and [...]
Categories: Programming Advice, sales, Uncategorized |
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As you start a new week in your spoken-word media career, take a few minutes to ask yourself what makes you unique — and whether you are bringing that compelling uniqueness to your talk radio show or podcast: “If you have an answer to the question, ‘Who are you like?,’ you have a problem. — [...]
Categories: Programming Advice, Talent Development, Uncategorized |
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Radio-Info.com programming guru Sean Ross shares the challenges and frustrations of listening to radio on the web. As a power user of streaming, I agree with all of his observations. While many of the problems are out of a PD’s control, a good programmer can eliminate this one: “Streaming more has made me very conscious, [...]
Categories: Internet Broadcasting, Programming Advice, Technology, Uncategorized |
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CKLW-AM’s legendary 20/10 News is the subject of a great video currently flying around the Internet. If you haven’t seen it, watch it right now. If you are responsible for audio content creation in any way — news director, program director, podcaster — this could be the most valuable nine minutes of your day. The lesson [...]
Categories: Programming Advice, Talent Development, Uncategorized |
Tags: CKLW, David Hull, news writing, WGST | No Comments »
For our imaging and VO friends. The New York Times offers an interesting piece on why you don’t often hear women voicing movie trailers. “Research indicates that our brains are wired to prefer [female voices] to male ones; that’s the reason robotic voices, like those in GPS devices, tend to be female. (This probably has [...]
Categories: Imaging, Programming Advice, Uncategorized |
Tags: Imaging, VO, voice over | No Comments »
Bill Koenigsberg, one of Madison Avenue’s 800 lb gorillas, tells Radio Ink that radio needs to re-invent itself: “Radio has got to become more of an engagement vehicle. Engagement is critical for advertisers today. A lot of people listen to radio in the background and it’s not intrusive, and it’s not engaging. It is more [...]
Categories: Programming Advice, sales, Talent Development, Uncategorized |
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Now THIS is the Randy Michaels we all know and love. A “radio war” in 2012? Who else but Michaels? Here’s the copy from an ad his Merlin Media ran in Tom Taylor’s newsletter. It was the most interesting (and amusing) thing in today’s issue. A Merlin employee recent told me, “Randy has finally erased [...]
Categories: Programming Advice |
Tags: CBS, Merlin, Randy Michaels | No Comments »
While going through some old notes from a radio conference, I came upon a bit of wisdom worth sharing in this election year: “There is a difference between passion and anger. Passion is strength without anger. It is the foundation of moral authority. People are drawn to passion, they are repulsed by anger.” Does anger [...]
Categories: Programming Advice, Talent Development |
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Reuters media critic Jack Shafer takes a strong position on media bias –he’s all for it: “If not for media bias, I’m certain that my news diet would taste so strongly of sawdust and talc that I would abandon news consumption completely. As long as I’m eating news, give me the saffron smoothness of New [...]
Categories: Programming Advice |
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I’d like to think that you won’t believe this story. Sadly, you probably will. I recently called the PD of a major market Talk station owned by a large group. I called him because his email was not on the station’s website. The call went like this: ME: Joe PD, please. RECEPTIONIST: I’m sorry, he’s [...]
Categories: Programming Advice, Uncategorized |
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