It wouldn’t be Labor Day weekend without the Jerry Lewis MDA Telethon. As digital marketing blogger Daniel Flamberg points out in this post , Lewis’ work on the telethon is a case study in building a successful media presence. Among the lessons: create original content, make a personal connection with your audience, and be persistent [...]
Categories: Programming Advice, Talent Development |
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What if you could fill a weekend time slot, a secondary Internet stream or an HD Radio channel with tons of original local programming — for free. Is that something you’d be interested in? It’s happening already on blog sites across the Internet from Huffington Post to hyper-local news sites. People are sharing their reporting, [...]
Categories: Internet Broadcasting, New Media, Programming Advice, Uncategorized |
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Conservative writer/blogger D.R. Tucker recently posted very honest piece detailing his failure as an Internet talk show host. Among the lessons he learned: personality is crucial;and listeners are drawn to hosts who take strong positions on the issues and vigorously defend those views. As Tucker notes in his post: “People can complain about what Mark Levin [...]
Categories: Programming Advice, Talent Development, Uncategorized |
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I’ve never understood why radio stations insist on holding disenchanted employees to their contracts. Entercom‘s WRKO/Boston has reportedly suspended talker Howie Carr for his relentless on-air criticism of the station. Carr’s behavior can’t possibly be a shock to WRKO management. After all, Carr sued the station during his 2007 attempt to move to cross-town talker [...]
Categories: Programming Advice, Uncategorized |
Tags: Entercom, Howie Carr, WRKO, WTKK-FM | No Comments »
The attached article offers some very good insight on creating a Facebook Fan Page that your listeners will actually want to join. Too many radio station/show fan pages consist of nothing more than plugs for upcoming show segments, news headlines or half-hearted attempts to generate listener comments on a news story or issue. Some appear [...]
Categories: New Media, Programming Advice, Uncategorized |
Tags: Facebook | No Comments »
Former WGST/Atlanta talker Kim Peterson is launching a podcast this month, three-plus years after I fired him. In its heyday, Kimmer’s show was fantastic; a one-of-a-kind roller coaster ride through the day’s news and topics driven by Kimmer’s manic energy, macho conservatism and rollicking sense of humor. No surprise that his fans and sponsors were, [...]
Categories: New Media, Programming Advice, Uncategorized |
Tags: Kim Peterson, podcast, The KImmer, WGST | No Comments »
Just a reminder that Fisher House Foundation is on the Q2 list of Community Engagement national causes. It’s a great organization to support in the Spring, as May is Military Appreciation Month. Note to Progressive talkers: Fisher House received the largest chunk of President Obama’s Nobel prize money. If you are interested in supporting the [...]
Categories: Programming Advice, Talk Radio Strategy, Uncategorized |
Tags: Clear Channel, Fisher House | No Comments »
This Michael Kinsley critique of newspaper writing will be fascinating to anyone with a passion for news. Kinsley’s argument that the prints desperately need to update their presentation of the news has me wondering: When was the last time we seriously thought about whether radio news is truly serving the wants/needs of today’s listeners? A [...]
Categories: Programming Advice, Uncategorized |
Tags: newspapers.Michael Kinsley, PPM, radio news, talk radio | No Comments »
Red Eye Radio host Doug McIntyre gets my nod for Most Insightful Speaker at this year’s Talkers New Media Seminar. During a panel discussion about the challenges facing talk radio, McIntyre said: “I’ve always thought of doing talk radio as an actor doing Shakespeare. We all have the same words to work with, so the [...]
Categories: Programming Advice |
Tags: Doug McIntyre, Red Eye Radio, talk radio, Talkers, Talkers New Media Seminar | No Comments »
Newstalk 106-108 in Dublin, Ireland does a ton of on-demand broadcasting. Its otherwise staid website is packed with audio — as every talk radio site should be. Now the station is actually making money on podcasting. It recently sold custom-created podcasts to sponsors Heineken and Ford, and is hot on the trail of more download deals. [...]
Categories: Programming Advice, sales |
Tags: Cera Ward, Newstalk 106-108, podcasts, sales, talk radio | No Comments »