Posts belonging to Category New Media

A New Trick that Old Radio Should Consider

What if you could fill a weekend time slot, a secondary Internet stream or an HD Radio channel with tons of original local programming — for free.  Is that something you’d be interested in?  It’s happening already on blog sites across the Internet from Huffington Post to hyper-local news sites.  People are sharing their reporting, [...]

Facebook Fan Pages: Anything Worth Doing…

The attached article offers some very good insight on creating a Facebook Fan Page that your listeners will actually want to join.  Too many radio station/show fan pages consist of nothing more than  plugs for upcoming show segments, news headlines or half-hearted attempts to generate listener comments on a news story or issue.  Some appear [...]

Kimmer’s Podcast: A Second Act Worth Following

Former WGST/Atlanta talker Kim Peterson is launching a podcast this month, three-plus years after I fired him. In its heyday, Kimmer’s show was fantastic; a one-of-a-kind roller coaster ride through the day’s news and topics driven by Kimmer’s manic energy, macho conservatism and rollicking sense of humor. No surprise that his fans and [...]

Time to Add New Clubs to Your Bag

Allow me to introduce the new Top Dog at CNN Radio.  Take a look at his resume in today’s article from NTSMediaOnline.com. Job history look familiar?  Probably not.  I spoke to a CNN recruiter about this job almost a year ago.  It was clear to me within minutes that they were looking for an Interactive [...]

KLBJ.com — An Almost Perfect Site

Stations looking to overhaul their websites should take a look at KLBJ.com. This is a great looking site — clean layout, easy-to-read fonts and type-sizes, useful content and links, easy to navigate — even the color scheme is refreshingly adult.  But I wish the homepage had a much larger Listen Live link.  I would put [...]

The Facebook Fan Page — Why and How

Facebook fan pages can be a powerful promotional tool — or a waste of time and Internet storage space.  The difference is in the execution.  As this article explains, with a little extra effort your Facebook fan page becomes a digital magnet attracting fans and potential fans of your show/station, and driving them on to [...]

Top 10 iPhone Apps for Talk Radio

The technology blog Blorge.com recently posted its list of the “top ten” iPhone apps for talk radio.  Not sure how they defined best (we asked, but got no response). Still, the list is interesting, not least because of some of the stations who made it, including WCFO-AM/Atlanta, a disadvantaged signal with an all-syndicated line-up and [...]