I find these ad placements eye-catching. Cumulus Media must agree. This is the second time they’ve used bus-front cards to promote an Atlanta station. Longevity is one key to the ads’ effectiveness. Cumulus’ bus card campaign for 680 The Fan has run for as long as I can remember. Those cards only recently disappeared from my part of town, apparently to make room for the All-News 106.7 push.
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