Twitter, when properly employed, can help a talk show host or podcaster connect with his existing audience and promote himself to potential new listeners.  Re-tweets are key to that latter goal.  So, what makes a tweet more re-tweetable?  Social media researcher Dan Zarrella reports that tweets that include a link are far more likely to be passed along.

Zarrella says,  ”I looked at more than 100k randomly chosen active Twitter accounts and their Tweets. I analyzed the percentage of their Tweets that contain a link… [and] I found that accounts that had high link-percentages between 60% and 80% had the most ReTweets…If you’re interested in ReTweets, broadcasting lots of interesting content works much better than ‘engaging in the conversation.’”

The key there, of course, is “interesting content.”   Read his full report HERE.

Zarrella’s website is packed with useful insights on how to use social media more effectively, including writing and timing tips.  Check him out at www.danzarrella.com.

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