It wouldn’t be Labor Day weekend without the Jerry Lewis MDA Telethon.  As digital marketing blogger  Daniel Flamberg points out in this post , Lewis’ work on the telethon is a case study in building a successful media presence.  Among the lessons: create original content, make a personal connection with your audience, and be persistent in positioning yourself.  Flamberg’s post is directed to social media users, but every word applies to talk radio.  Heed Jerry Lewis and you’ll never talk alone.