Old Spice just completed a wildly successful social media campaign of  posting short Internet videos responding to people who have blogged or tweeted about the Old Spice TV ads featuring super-buff Isaiah Mustafa.  A clever talk host with a sense of humor could do something similar in response to his email or other feedback. There is precedent for this. Former WGST/Atlanta host Kim Peterson created several videos that drew wide viewing on YouTube including the classic, “Hello, Allah?  It’s Me, Kimmer.”

Read about the Old Spice campaign here. See the videos here.