What if you could fill a weekend time slot, a secondary Internet stream or an HD Radio channel with tons of original local programming — for free.  Is that something you’d be interested in?  It’s happening already on blog sites across the Internet from Huffington Post to hyper-local news sites.  People are sharing their reporting, opinions and expertise with commercial websites in exchange for nothing more than access to an established Internet platform.  Read allabout it in this Ad Age article. Imagine the appeal of being heard on a platform associated with a news/talk radio station!

Would the content be uniformly great?  Nope.  But I’m constantly amazed at the quality of the audio programming posted to the web by amateurs.  With some minimal screening and grooming, you’d could easily create a stream of unique material generated by people with a real passion for the work.  You might even turn up a true star.

Think about it.