Until very recently, talk radio was NOT all about politics.  True, hosts frequently discussed issues that affected their listeners; but they also talked about the full spectrum of things that real people discuss, many of which arose from the host’s own daily life experience.  One of the best talk segments I’ve ever heard was former WRVA/Richmond host Mac Watson‘s explanation of how the wheels fell off when he finally allowed his wife to select the couple’s Saturday night movie rental.

According to KTAR/Phoenix PD Russ Hill, that ability to go beyond politics is essential for anyone who wants to host a local show on FM.  Read and heed these remarks from the June issue of Talkers if you hope to be part of terrestrial talk radio’s future.

“We try to do just enough politics so we have ‘street cred’ and attract enough hours of heavy listening [from political junkies].  AM is all about niches and isn’t growing. It has to super-serve whatever niche audience it has, and hold on for dear life. We’re on FM and can’t play to niches…

“It’s tough to find the correct talent [for FM talk stations] because most [hosts] only know how to talk about one thing – politics. [To succeed] on FM you have to be much more transparent and read different things. If you are living on politico.com you probably won’t do very well on FM. You have to talk more about what it’s like to raise kids and what’s happening in the real world.”

Think you have want Hill and his colleagues are looking for?  Talk Frontier Media help you get into the game.  Let’s talk — no obligation.  404-551-2340