Conservative writer/blogger D.R. Tucker recently posted very honest piece detailing his failure as an Internet talk show host.  Among the lessons he learned: personality is crucial;and listeners are drawn to hosts who take strong positions on the issues and vigorously defend those views.  As Tucker notes in his post:

“People can complain about what Mark Levin does on his show, but Mark Levin has listeners and makes money. People can complain about what Michael Savage does on his show, but Michael Savage has listeners and makes money. Levin, Savage, Sean Hannity, Rush Limbaugh and Laura Ingraham all have something in common besides their political worldview: they have the larger-than-life personalities and populist instincts that make their shows compelling to listen to.”

Quick aside: I think Tucker misuses the word “populist” throughout his post.  I think he is referring to the ability to connect with people on an emotional level and even move them to action.

PS — I also disagree with Tucker’s belief that Sarah Palin would be a great radio talker.  I can’t see that.  For one thing, I don’t think she’s quick enough on her feet. She’d be a short-lived novelty act at best.