What if your talk radio career came to an unexpected end?  How would you make a living?  In these tumultuous times, that’s a question worth pondering.

How about transferng your skills and reputation directly to your own business?  That’s what former WSB-TV/Atlanta investigative reporter Dale Cardwell is trying to do.  His TrustDale.com website is a “consumer guide” where Cardwell “investigates” businesses and gives them his seal of approval in videos that look very much like consumer news segments. According to a TrustDale.com rep, businesses pay to be featured on the site.

You may not agree with Cardwell’s concept, but let his story jump-start your thinking about how to re-purpose and monetize the skills and reputation you’ve developed as a radio pro.