Beck

According to Forbes, Glenn Beck is looking to help others replicate his multi-media success.  The magazine reports that some  20 established media personalities have approached Beck’s company about learning how to blow-up huge by effectively employing the tools that helped make Beck a household name.

I’ll be interested to see who Beck’s company decides to support.   Beck’s own mega-success is driven by his special talent for conveying a unique personality and world view that resonates with a distinctive (and sizable) audience.  It’s not about having a TV show, radio program, book deal, newsletter, website and speaking gigs; it’s about — to paraphrase the cliche — having a very special take and being exceedingly good at sharing it via those channels. This is true whether the personality talks about  politics, sports, food, health, home improvement — you name it.

Beck’s ability to identify people with those gifts will help determine whether he achieves his stated goal of moving from being a performer to a mogul in the tradition of his hero, Walt Disney.  I’m rooting for him.  We could use more stars, especially in radio.

What about you?  Do you have that special take, and a gift for sharing it?  Let’s find out.  Call or email us at Talk Frontier Media.  We’ll talk — no charge, no obligation, no bull.