Former WGST/Atlanta talker Kim Peterson is launching a podcast this month, three-plus years after I fired him. In its heyday, Kimmer’s show was fantastic; a one-of-a-kind roller coaster ride through the day’s news and topics driven by Kimmer’s manic energy, macho conservatism and rollicking sense of humor. No surprise that his fans and sponsors were, well, fanatical.

If Kimmer can capture that old magic in his podcasts he might actually make enough to support his golf and motorcycle addictions. He’s already signed one of his biggest radio sponsors to underwrite the project.  A successful podcast from a local host who has been off-air for an extended period would further prove that great audio content will not be denied and that fans will pursue uniquely desirable material .

And who knows? Maybe this project will lead to a broadcast comeback. Lord knows radio could use a re-energized Kimmer.

Is your content unique and compelling enough that people would subscribe to your podcast if you lost your radio show?  It better be, or you’re going to lose your radio show.  If that thought gives you pause, call us at Talk Frontier.  We make talk radio better.