Stations looking to overhaul their websites should take a look at KLBJ.com. This is a great looking site — clean layout, easy-to-read fonts and type-sizes, useful content and links, easy to navigate — even the color scheme is refreshingly adult.  But I wish the homepage had a much larger Listen Live link.  I would put that link in the spot occupied by the bike jersey promo — upfront and unmissable.  A radio station is a source of audio news and entertainment.  Stations should put as much sound as possible on the home page. Instead we seem to emphasis text stories, which users can get just about anywhere on the web.

The CBS Radio stations used to feature a ton of their own sound on their home pages.  Not sure why they stopped doing that.  WCBS-AM does makes some of its audio news available just one-click from the homepage. But I hate sitting through a 15-second pre-roll EVERY time I click on a new story. that’s a lot of time to think whether I really want to spend time listening to the piece.   How about just a billboard instead?