WMAL's Grandy and Andy

How do you keep in touch with your station’s loyal listeners?  The occasional text email or static HTML piece touting an upcoming contest?  Check out WMAL/Washington‘s answer to that question.  The “Grandy and Andy Rewind” is a fantastic e-letter that promotes the station’s morning show by highlight the week’s best moments with audio, text and the occasional video.  Grandy and Andy producer Ann Wog admits it took a lot of effort to get the “Rewind” up and running but says she can now put out an issue in about 30 minutes.  That’s time well spent.