The Washington Post has a thumbsucker piece on DC’s new sports-radio rivalry between CBS’s WJFK-FM and WTEM-AM, which is owned by Redskins’ owner Daniel Snyder. Here’s my prediction: Both stations will immediately face revenue shortfalls and budget pressure. CBS will blink first and take WJFK to a cheaper music format. Snyder will hang in there because WTEM is a powerful promotional tool for the Skins. Over/under is 18 months.
Read the Post story here.