Comments on: I Read The News Today, Oh Boy… http://www.talkfrontier.com/2009/07/06/i-read-the-news-today-oh-boy/ Sat, 29 Aug 2009 01:26:27 -0400 http://wordpress.org/?v=2.9.2 hourly 1 By: Joe http://www.talkfrontier.com/2009/07/06/i-read-the-news-today-oh-boy/comment-page-1/#comment-72 Joe Tue, 07 Jul 2009 12:46:10 +0000 http://www.talkfrontier.com/?p=651#comment-72 I thought Michael said radio had five years left two years ago...does that mean it really only has three years? I get what he is saying and I agree that FM simulcasts are not the way to get 'new' listeners but I see radio's viability lasting a bit more than 5 years. Syndicated product will benefit from this turn key FM bonanza but the stations who take the time to really build a solid line up that includes a strong local presence will, like cream, rise to the top. What happened on AM will only repeat itself on FM. No matter how good the signal the line up must engage the audience. I thought Michael said radio had five years left two years ago…does that mean it really only has three years?

I get what he is saying and I agree that FM simulcasts are not the way to get ‘new’ listeners but I see radio’s viability lasting a bit more than 5 years. Syndicated product will benefit from this turn key FM bonanza but the stations who take the time to really build a solid line up that includes a strong local presence will, like cream, rise to the top. What happened on AM will only repeat itself on FM. No matter how good the signal the line up must engage the audience.

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