Today’s Inside Music Media by Jerry Del Colliano offers some must-read tips on using Facebook to support your show. If you are using Facebook, READ JERRY’S POST. If you aren’t using Facebook, READ JERRY’S POST. Based on my extensive surfing, a lot of talk radio pros still don’t understand the real power of social networks. Facebook isn’t just another version of a host’s station web page. It’s a tool for building two-way communication and open, candid relationships.
Here’s a taste of Jerry’s post. Get the full report here.
1. Do not try to make Facebook the digital version of direct mail. You’ll fail miserably. While it is easy and inexpensive to reach your base of friends, they will blow you off faster than you can click send. Some stations think Facebook is a promotion tool. It is not. Rather, it is a communication device to talk with your audience.
2. Facebook is two-way. If you’re not prepared to talk back and forth then you’re likely to appear as a blip on their radar screens or, better put, a summary on their Facebook page.
3. Real people should do real Facebook outreach. Some folks don’t agree with this, but your time is well spent whenever you get to know your audience. In bygone days, maybe that was done at a personal appearance or a “record hop”. In our digital age, an effective use of Facebook for stations is to have their talent keep their own personal Facebook pages and communicate as individuals associated with their station not as a station business venture…
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